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Market Development Lead - East
Orca Bio
Sales & Business Development
Remote
Posted on Oct 2, 2024
More than one million people in the United States today are fighting blood cancer. While a traditional allogeneic stem cell transplant has been the best hope for many, the transplant itself can prove fatal or lead to serious conditions, such as graft vs. host disease. Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With our purified, high-precision investigational cell therapies we hope to not only replace patients' blood and immune systems with healthy ones, but also restore their lives.
Summary: The Market Development Lead, East (~Assoc. Director level) is a senior field-based position within the US commercial organization focused on commercial Key Opinion Leader (KOL) engagement, key Center of Excellence (COE) profiling and Commercial onboarding, promotional speaker training and development, and insight generation to inform marketing strategy. Reporting to the Head of Marketing and New Product Planning, the Market Development team is a field-based extension of the Marketing team and will work closely with field Sales, Medical Affairs, and other cross-functional members of the Commercial team. They will be instrumental in facilitating COE onboarding prior to and during the Commercial launch of Orca-T, creating Brand strategy, and developing Brand tactics.
The candidate must be located in the territory. Travel expected: ~50%.
Responsibilities
- KOL Development:
- Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives
- Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments
- Manage Commercial KOL engagement planning and execution at major congresses
- Commercial COE Profiling and Onboarding:
- Identify KOL champions and lead KOL-specific scientific education and clinical alignment
- Complete pre-onboarding, multi-domain profiling of select COEs
- Lead internal onboarding process at priority COEs to facilitate transition from profiling to Commercial onboarding workstreams
- Act as external point of contact for Commercial onboarding of select COEs, including leading the negotiation and execution of Commercial trade agreements
- Promotional Physician Speaker Bureau:
- Identification, recruitment, and coaching of KOL speakers
- Vendor selection and management
- Content creation and PRC approval
- Bureau management and program execution
- Brand Strategy and Regional Marketing:
- Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process
- Regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, advisory board content and execution
- Management of regional marketing budget
- Internal Collaboration to Optimize Launch Readiness and Execution:
- Integration and strategic planning with regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations
- Interaction with all levels of the Sales Force to ensure effective communication, alignment, prioritization and implementation of Brand tactics
- Comply with all laws, regulations and policies that govern the conduct of Orca Bio activities
Required Qualifications
- Extensive experience in hematology/oncology and/or bone marrow transplant sales or marketing; including field-based marketing experience
- Leukemia and/or bone marrow transplant clinical fluency
- Academic center account experience
- Launch experience
- Demonstrated ability to work cross functionally with other teams
- 10+ years of related experience with a BA/BS degree in a related discipline; advanced degree preferred (MA/MBA/PharmD)
Preferred Qualifications
- Experience working in-house at a small biotechnology company
- Experience at a company progressing from clinical stage through commercialization
- Cell therapy experience in immune-oncology
Who we are
We are driven by a passion for science and compassion for patients. We act with urgency to ensure our treatments are one day accessible to all who need them.
We live by our core values of passion, courage, and integrity. Excellence in our work means the chance to unlock a better quality of life for our patients, and with that comes tremendous responsibility.
We innovate on a path that hasn’t been paved. We embrace an entrepreneurial spirit and take calculated risks to achieve our mission. We aren’t afraid to ask “why not” and challenge the status quo.
We maintain a start-up culture of camaraderie and leadership by example, regardless of title.
We’re proud to be an equal opportunity employer, and recognize that celebrating our differences creates stronger, lasting solutions that better serve our team, our patients and their healthcare providers.
To learn more: https://orcabio.com/join-our-team/
**all official communication will be from @orcabio.com; please beware of scams**
Notice to staffing firms
Orca Bio does not accept resumes from staffing agencies with which we do not have a written agreement and specific engagement for a particular opening. Our employment activities, inquiries and offers are managed through our HR/Talent team, and all candidates are presented through this channel only. We do not accept unsolicited resumes, and we rarely outsource recruitment.