Senior Lifecycle Marketing Manager

Maven Clinic

Maven Clinic

Marketing & Communications
New York, NY, USA
Posted on Friday, June 7, 2024
Maven is the world’s largest virtual clinic for women and families on a mission to make healthcare work for all of us. Maven’s award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause. Employers and health plans trust Maven’s end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Founded in 2014 by CEO Kate Ryder, Maven has raised $300 million in funding from top healthcare and technology investors including General Catalyst, Oak HC/FT, Sequoia, Dragoneer Investment Group, and Lux Capital.
An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:
  • TIME 100 Most Influential Companies (2023)
  • CNBC Disruptor 50 List (2022, 2023)
  • Fast Company Most Innovative Companies (2020, 2023)
  • Built In Best Places to Work (2023)
  • Fortune Best Workplaces NY (2020, 2021, 2022, 2023)
  • Great Place to Work certified (2020, 2021, 2022, 2023)
  • Fast Company Best Workplaces for Innovators (2022)
  • Built In LGBTQIA+ Advocacy Award (2022)

Maven is looking for a Senior Lifecycle Marketing Manager, which will sit within the Member Growth Marketing Team in Maven. The “MGM” team is focused on driving lifetime value for all of our members: getting eligible members from clients to sign up for Maven and then keeping them engaged and retained on our platform so that they transition from one life stage to another to get the support they need. This role will report up into the Director of Member Growth Marketing, Content and will primarily focus on driving engagement and retention with our members through email, push and in-app message.

As a Senior Lifecycle Marketing Manager at Maven, you will:

  • Own all member-facing email operations, from setting up and optimizing customer journeys to analyzing + reporting on opportunities to improve performance
  • Be responsible for member-facing push notification strategy to drive engagement with product
  • Troubleshoot campaign performance issues and engage in cross-functional efforts to maintain health of integration between Braze + Maven’s product
  • Work closely with client success teams on re-enrollment and re-engagement email initiatives
  • Manage ongoing collection of clinical data via outreach to members through surveys and assessments
  • Help inform content strategy by leveraging content engagement data and analytics

Minimum qualifications:

  • 5+ years of lifecycle marketing experience with ability to demonstrate measurable results driving engagement and retention
  • Expertise in email and push notification best practices that drive product engagement
  • Strong data analysis skills that allow you to make data-driven recommendations to improve customer journeys + engagement
  • Experimentation skills + strong understanding of A/B testing to optimize messaging
  • Experience working in an environment with multiple completing deadlines
  • Strong project management, communication, and time management skills
  • Eagerness to collaborate with multiple stakeholders across various teams at Maven
  • Experience using Braze for audience segmentation and journey execution, as well as Liquid for in-email personalization
  • Experience building and editing HTML emails

Preferred Qualifications:

  • Healthcare experience, ideally within early stage, high growth SaaS or subscription-based business models

For candidates in NYC, CO, or CA, the base salary range for this role is $111K-$130K per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.

Benefits & Perks:

We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:

  • Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.
  • Whole-self care through wellness partnerships
  • Weekly breakfast, lunch, and get-togethers
  • 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
  • Annual professional development stipend and access to a personal career coach through Maven
  • 401K matching for US-based employees (immediately vesting)

These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.

Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Maven Clinic interview requests and job offers only originate from an email address (e.g Maven Clinic will never ask for sensitive information to be delivered over email or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: For general and additional inquiries, please contact us at