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Integrated Marketing Manager
Uncountable
Marketing & Communications
New York, USA
Posted on May 3, 2025
About Uncountable:
Uncountable is an innovative B2B SaaS company that revolutionizes industry workflows through data-driven solutions. Our unique platform allows businesses to streamline operations, promote efficiency, and unlock their full potential.
About the Role:
Uncountable seeks a strategic and execution-focused Integrated Marketing Manager to drive cohesive, multi-channel marketing programs supporting pipeline growth, brand awareness, and customer engagement. This role will serve as a key connector between content marketing, sales enablement, demand generation, PR, and social media, ensuring that all campaigns and initiatives align to amplify Uncountable’s position as the next-generation R&D software solutions leader.
The ideal candidate is a creative thinker, exceptional communicator, and detail-oriented project manager who thrives in a fast-paced, collaborative environment.
Key Responsibilities
- The following responsibilities are segmented into different categories which the Integrated Marketing Manager's responsibilities will fall under
- Develop and execute integrated marketing campaigns across email, content, social, paid media, website, and events to drive awareness, engagement, and pipeline.
- Define campaign objectives, messaging pillars, target audiences, and key channels in partnership with product marketing and sales.
- Build campaign timelines and ensure flawless execution across cross-functional teams.
- Manage campaign performance reporting, draw insights, and optimize programs based on data-driven decisions.
- Own marketing calendar and ensure campaign priorities are aligned with company goals and product launches.
- Test and iterate campaign tactics, creative, and messaging for continuous improvement.
- Lead the content strategy and creation roadmap, ensuring alignment with buyer needs and GTM priorities
- Create and manage the production of content assets — blogs, white papers, case studies, solution briefs, infographics, press releases, videos, etc.
- Manage organic social media marketing strategy and execution
- Collaborate with product, sales, and subject matter experts to develop technical content that resonates with R&D and manufacturing audiences.
- Manage content syndication partners and distribution channels to extend content reach and impact.
- Optimize existing and new content for SEO and website performance.
- Partner with 3rd party trade publications to launch multi-media campaigns - from webinars, e-blasts, content promotion, adverts
- Support with virtual event content creation, including speaker enablement (e.g., presentation deck outlining and creation, event promotion, and follow-up).
- Create and maintain sales collateral, pitch decks, competitive battle cards, email templates, and case studies.
- Support sales team in creation and optimization of strategic sales sequences (e.g., emails, LinkedIn messages, calls, etc.)
- Partner with sales leadership to identify gaps and continuously improve enablement materials.
- Develop playbooks and launch toolkits to help sales teams effectively leverage marketing content.
- Facilitate regular feedback loops with sales to ensure content relevance and adoption
- Lead company PR strategy and execution, including press release writing and distribution, media outreach, and thought leadership pitching.
- Manage relationships with PR agencies or freelancers to drive proactive and reactive media opportunities.
- Oversee corporate and product-related organic social media content calendars and publishing.
- Monitor media coverage and industry trends to inform PR strategy and messaging.
- Track and report on performance metrics across campaigns and channels, including lead generation, MQLs, pipeline, and content engagement.
- Leverage marketing automation (e.g. HubSpot) and CRM tools (e.g. Salesforce) to measure and optimize campaign effectiveness.
- Conduct A/B testing and other experimentation to optimize performance
- Provide actionable insights and recommendations to marketing and sales stakeholders.
Campaign Planning & Execution
Content & Thought Leadership
Sales Enablement
Communications & PR
Performance & Optimization
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-4+ years of experience in content marketing within the B2B SaaS industry
- Proven ability to create engaging content that drives brand awareness, lead generation, and customer engagement.
- Excellent understanding of SEO and experience with content management systems
- Excellent written and verbal communication skills, with a keen eye for detail
- Familiarity with data analysis and using metrics to inform content strategy
- The ability for potential travel ~10% of the time
- Self-motivated, with the ability to work independently and manage multiple projects simultaneously
Preferred Experience/Qualifications
- Marketing/Sales Platform experience: HubSpot, Outreach.io, Salesforce CRM, SEMRush
- Canva or similar Adobe-graphic design products
- Google Analytics
- WebFlow web design/development
- Experience with graphic design & video editing tools is a plus
- Passion for science, chemistry, and/or artificial intelligence
- An aptitude for statistics, mathematics