Head of Marketing
We are seeking a dynamic and entrepreneurial Head of Marketing to spearhead our marketing efforts in the fast-paced and innovative field of medical imaging. As a key member of our small and scrappy startup team, you will have the opportunity to shape and execute our marketing strategies from the ground up. This role requires a hands-on approach, strategic thinking, and the ability to thrive in a lean and agile startup environment.
- Develop and implement creative and cost-effective marketing strategies to establish our brand presence, drive customer acquisition, and accelerate revenue growth within the medical imaging industry.
- Conduct market research and competitive analysis to identify market gaps, customer needs, and emerging trends, and use these insights to inform marketing strategies and product positioning.
- Collaborate closely with the product development team to understand our cutting edge cloud based solutions and their unique value proposition, and translate this knowledge into compelling marketing messages and materials.
- Build and manage integrated marketing campaigns with a focus on digital channels, such as social media, email marketing, content marketing, and search engine optimization, to maximize reach and engagement on a limited budget.
- Create engaging and persuasive marketing content, including website copy, blog posts, case studies, videos, and social media content, to effectively communicate the benefits and differentiation of our products.
- Utilize growth hacking techniques and innovative marketing tactics to generate qualified leads, nurture prospects, and convert them into paying customers.
- Monitor and analyze marketing campaign performance, leveraging data-driven insights to optimize marketing initiatives, improve conversion rates, and maximize return on investment.
- Leverage partnerships and collaborations with industry influencers, medical professionals, and relevant organizations to expand our reach and enhance brand credibility in the medical imaging space.
- Take ownership of the marketing budget, prioritize resources, and seek out cost-effective marketing opportunities that align with business objectives and growth targets.
- Stay up to date with the latest trends, technologies, and best practices in medical imaging and digital marketing, and proactively identify opportunities for innovation and competitive advantage.
- Bachelor's degree in marketing, business, or a related field (advanced degree preferred).
- Proven experience (10+ years) in marketing roles within the medical imaging or healthcare industry.
- Startup or entrepreneurial experience is highly preferred.
- Strong understanding of the medical imaging landscape, including key players, market dynamics, and customer needs.
- Demonstrated success in developing and executing integrated marketing strategies that drive brand awareness, lead generation, and revenue growth.
- Proficient in digital marketing channels and tools, including social media, email marketing, SEO/SEM, and content marketing.
- Excellent communication skills with the ability to create compelling content and effectively articulate complex concepts to different audiences.
- Analytical mindset with the ability to track and interpret marketing metrics and make data-driven decisions.
- Highly motivated, proactive, and adaptable to fast-paced and evolving startup environments.
- Strong leadership skills with the ability to inspire and collaborate with cross-functional teams.
- Creative problem solver with a passion for innovation and continuous improvement.
Note: As a startup, this role may require additional responsibilities and flexibility beyond the scope outlined above. Adaptability and a willingness to take on new challenges are key attributes for success in this position.
- Unlimited PTO
- Medical, dental, vision insurance
- Life insurance
- Maternity and Paternity Leave
- 401K matching
- Apple equipment
- Sponsorship for conferences, continuing education, etc
- Dynamic engineering role–technological innovation is at the core of our business
- Growth and learning opportunities from a startup environment include working closely with an international team of scientists, engineers, platform architects, programmers and professionals
- Do something morally benevolent!
The annual US base salary range for this full-time position is $170,000 - $190,000 + equity + benefits. Pay scale is flexible depending on experience. Within the range, individual pay is determined by work location and additional factors, including job-related skills, competencies, experience, relevant education and training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.