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Fernish is a furniture rental company that offers hassle-free delivery, free assembly, and flexible options to rent, rent-to-own, or buy furniture. The company differentiates itself by providing low upfront costs and the ability to buy out rental items later, catering to consumers in urban areas like NYC, Southern California, and San Francisco. With a focus on sustainability and convenience, Fernish positions itself as a lifestyle brand, appealing to a mobile lifestyle demographic. The company has gained recognition in the media as a trendy online furniture rental service, indicating a strong market position and traction in the industry.