Product Marketing Manager

Second Front Systems

Second Front Systems

Marketing & Communications, Product
Remote
Posted on Wednesday, May 22, 2024
ABOUT THE ROLE
Second Front Systems, a fast-growing and innovative company at the crossroads of technology and national security, is seeking a passionate and talented Product Marketing Manager to join our dynamic team. As a core member of the marketing team, you'll play a pivotal role in shaping the narrative and driving the success of our product offerings. We're looking for a skilled communicator who can bridge the gap between cutting-edge technology and real-world needs, captivating audiences in both the commercial and government sectors.
Note: This position requires U.S. citizenship due to government contract requirements.

What You'll Do

  • Develop and own a comprehensive product marketing strategy, crafting compelling content and product messaging across the entire customer journey for both commercial and government audiences.
  • Distill the power of Game Warden, Second Front’s flagship product into clear, concise messaging that resonates with technical and non-technical audiences alike.
  • Collaborate with Growth, Product, Engineering, and Sales teams to ensure all content aligns with product goals, market demands, and international expansion strategies.
  • Partner closely with Sales to understand our prospect target personas and build tailored messaging to drive them into the sales funnel effectively.
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
  • Partner closely with the Customer Success team to gather user feedback and translate it into actionable insights for the product roadmap.
  • Create marketing and sales collateral, including blogs, whitepapers, webinars, solution briefs, training, and other tools that equip our sales team to effectively communicate Game Warden's value proposition to government agencies and commercial clients.
  • Conduct market research and competitive analysis to identify emerging trends and opportunities for Second Front on a global scale.
  • Analyze content performance metrics and adapt your strategy for continuous improvement, ensuring maximum ROI on content efforts.

Requirements

  • Minimum 7 years of experience in product marketing, with a proven track record of success.
  • Deep understanding of DevSecOps principles and a strong technical background.
  • Exceptional writing and communication skills, with the ability to tailor content for diverse audiences (both technical and non-technical).
  • A passion for creative storytelling and the ability to translate complex concepts into engaging content.
  • A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements.
  • Experience working within a fast-paced, results-oriented environment.
  • Prior experience in the public sector (government or defense) is a major plus.
Success at 2F Looks Like:
Viewing obstacles as opportunities for growth
Having a bias toward action and tangible, measurable results
Striving to be both compassionate and direct with your feedback
Being team-oriented and inclusive with your actions
Perks & Benefits
This role is full-time. As a public benefit corporation, we’re a team of purpose-driven trailblazers transforming the future of U.S. national security. We hire the best to do their best and, as such, we are committed to providing the perks and benefits you need to be successful—both in- and outside the workplace. We offer you:
Competitive Salary
100% Healthcare, vision and dental coverage
401(k) + 3% company contribution
Wellness perks (Fitness classes, mental health resources)
Equity incentive plan
Tech + office supplies stipend
Annual professional development stipend
Flexible paid time off + federal holidays off
Parental leave
Work from anywhere
Referral Bonus
Visit our careers page to learn more.