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Field Marketing Specialist

About Rocketlane

Rocketlane is an exciting and fast-growing SaaS startup with a mission to deliver chaos-free, consistent, accelerated, and delightful B2B client project delivery across industries.

With its current focus on aiding B2B SaaS companies to simplify and deliver an impressive customer onboarding journey, the Company is fast emerging as a leader in the customer onboarding category. Rocketlane prides itself in enabling teams to provide a delightful onboarding journey that holds customers accountable, shortens time-to-value, and helps begin expansion conversations earlier (increases NRR) right from the first touchpoint with customers.

The company was founded in April 2020 by second-time entrepreneur trio - Srikrishnan, Vignesh, and Deepak. Previously, the trio built a successful in-app messaging (FreshChat) startup that was acquired by Freshworks (NASDAQ: FRSH) in 2015.

The Company has been recognized as a Leader by G2 in the Category of Customer Onboarding consistently, since its product launch in 2021 and has garnered globally from the likes of Clari, Uniphore, Observe.ai, Chargebee, 15five, Mixmax, Afterpay, Pave, GoCardless, Flatfile, Mosaic, Jirav, etc. In 2022, the Company has also been recognized as a Gartner Cool Vendor.

Rocketlane is now building a global and diverse workplace to empower passionate problem-solvers to innovate, collaborate, do their best work, and see the next phase of hyper-growth together.

The Company has raised $21M in capital (we rapped about it!) from global VCs such as 8VC, Nexus Venture Partners, Matrix Partners India, and super angels like Gokul Rajaram, Girish Mathrubootham, and Clark Valberg,

Etc.

What’s the opportunity?

The ideal candidate will be responsible for driving brand awareness, engagement, and sales through field marketing initiatives. This role involves planning, executing, and managing global marketing campaigns, events, webinars, roundtables and other activities that align with Rocketlane’s overall marketing strategy. The Field Marketing Specialist will work closely with the sales team, regional managers, and the extended marketing team (design, web, social, digital, partner) to ensure successful implementation of marketing programs. Based in our Chennai office, this position will report to the Field Marketing Director.

Responsibilities:

1. Planning and Execution: Plan, organize, and execute owned events, roundtables, conferences, webinars and other promotional activities to generate leads as well as drive sales pipeline and brand awareness for Rocketlane.

• Help build and execute the strategic plan to meet event-driven ARR goal

• Ensure end to end execution - Coordinate logistics > venue/F&B/Booth/Giveaways, vendor management, and lead + budget tracking per the events strategy and playbook

• Collaborate with the sales team to ensure alignment with company objectives

• Work closely with the product/content marketing/SME team to ensure alignment with overall brand strategy and messaging

2. Campaign Management: Develop and execute targeted marketing campaigns to promote products and services.

• Analyze and report on the effectiveness of marketing programs

• Work with the creative team to develop marketing collateral and promotional materials

• Track the field marketing budget, ensuring cost-effective use of resources i.e. track expenses and provide regular reports on budget status and ROI of marketing activities

3. Reporting and Analysis: Track, analyze, and report on the performance of marketing initiatives.

• Use insights to refine and improve marketing strategies and tactics

• Prepare regular reports for senior management on the impact of field marketing efforts i.e. manage and tracking of results/ROI per spend

Qualifications

• 3-5 years of experience in field marketing, event management, or a related role

• Experienced in working on all marketing pillars – acquisition, expansion and foundational

• Strong project + time management skills and ability to manage multiple initiatives

• Proficiency in marketing software and tools (e.g., CRM, email marketing, analytics)

• Creative mindset to drive innovative event experiences

• Results-oriented with a focus on achieving measurable outcomes - pipeline/revenue building