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Senior Content Strategist
Revinate
San Francisco, CA, USA
Posted on Oct 24, 2024
Revinate is one of the largest and most innovative providers of direct revenue-generating solutions in the hospitality industry. Revinate's mission is to deliver hoteliers scalable direct revenue and profits from data-driven solutions that cultivate deeper relationships with guests. Revinate’s Direct Booking Platform helps capture, convert and retain guests with strategies and services that maximize direct booking revenue. This combination maximizes the lifetime value of each guest through personalized and targeted campaigns across the guest journey. Revinate Marketing has won 1st place for Hotel CRM & Email Marketing in the HotelTechAwards five years in a row!
Role Overview
The marketing team at Revinate is focused on both the long term (brand equity building) and the short term (performance marketing, demand generation).
We don’t see a contradiction in being metrics driven and being creative.
Across different marketing functions (customer marketing, demand generation, product marketing, brand marketing, communications etc), our targets are closely tied to the company’s sales targets.
We are currently looking for a content strategist at the senior manager/director level. This role reports into the VP of Brand Marketing and Communications within the marketing department.
What You'll Do
- Define content strategies for audience in different markets (NA, EMEA, APAC) by performing keyword, industry and competitor research
- Prioritize data based research in the ideation process to ensure that content produced reaches maximum people
- Work with marketing leaders to build a strong communications team over time
- Collaborate within the wider marketing team to drive content strategy recommendations based on audit findings, content types and templates, sourcing plans, sitemaps and taxonomies, traffic analyses, governance plans, and more
- Translate content strategies into content calendars for the global team to follow and manage these calendars effectively with team support
- Analyze the performance of content and generating actionable reports based on agreed metrics such as site wide traffic, keyword analytics, user feedback, and other performance data
- Translate keyword research and strategy into on-page SEO for website as well as optimizing other content for search
- Responsible for planning and strategy of cornerstone lead magnet pieces like quarterly guides, product releases, customer stories and more
- Manage a team of writers to deliver against quality standards, briefs and optimization playbooks
- Run experiments to test new processes in content production and distribution
- Support marketing team as needed in other areas/functions based on team requirements that necessitate an all-hands-on-deck approach
What You'll Bring
- Bachelor’s degree in marketing, business, or related field
- Excellent written and editing skills Attention to detail and ability to maintain and enforce high standards of quality
- Experience with tools like SEMRush, Google Analytics, WordPress
- A holistic understanding of content marketing and the role it plays in achieving business growth
- A strong understanding of content distribution channels including search engines, social media, email, and PPC
- 5+ years experience creating content strategies from scratch for B2B SaaS companies
- 5+ experience creating content calendars and writing keyword-driven article briefs that tie into content strategy
- 2+ experience managing a team
- Strong project management, multitasking, and decision-making skills
- Collaborative and can-do team spirit
Benefits
- Health insurance-employee premium paid 100% by Revinate
- Dental insurance-employee and dependents’ premium paid 100% by Revinate
- Vision insurance-employee and dependents’ premium paid 100% by Revinate
- 401(k) with employer match
- Short & Long Term Disability insurance
- Life insurance
- Paid time off
- Monthly work from home stipend
- Telehealth access
- Employee Assistance Program (EAP)
Revinate values the flexibility of a remote workforce and the benefits of localized hiring. We focus on specific cities to foster local communities and enhance team cohesion, allowing employees to collaborate, attend local events, and build a strong sense of community and company culture.
Candidates must be located in the city listed in the job application. Thank you!
Revinate is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complementary.
Important Security Alert
We have been made aware of fraudulent activities involving individuals impersonating our HR team and offering fake job opportunities. Please be vigilant and ensure your safety by verifying all job offers.
For Authentic Opportunities: Only refer to our official careers page on our company website. Your security is our priority. If you encounter any suspicious activity, please report it immediately. Stay safe and secure! You can confirm or inquire with any questions by reaching out to recruiting@revinate.com
Excited?! Want to learn more? Apply Now!
Our Core Values:
One Revinate - United & Strong, on a single mission together
Built on Trust - It’s the foundation of everything we do
Expect Amazing - We think, dream & deliver big
Customer Love -- When the customer wins, we win
Make it Simpler -- Apply it to everything we do
Hungerness -- Feel it, follow it, be relentless about our success
Grounded in Gratitude - We’re glad to be here & make the most of every day
Revinate Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Revinate complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.
Revinate is not open to third party solicitation or resumes for our posted FTE positions. Resumes received from third party agencies that are unsolicited will be considered complementary.
If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to recruiting@revinate.com.
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