Director, Field Marketing & Events

Ramp

Ramp

Administration, Marketing & Communications
Miami, FL, USA · San Francisco, CA, USA · United States · New York, USA · Remote
Posted on Jan 4, 2025

About Ramp

Ramp is a financial operations platform designed to save businesses time and money. Combining corporate cards with expense management, bill payments, vendor management, accounting automation, and more, Ramp's all-in-one solution frees finance teams to do the best work of their lives. More than 25,000 companies, from family-owned farms to e-commerce giants to space startups, have saved $1B and 10M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over 35 billion dollars in purchases each year.

Ramp's investors include Sequoia, Founders Fund, Thrive Capital, Khosla Ventures, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company's Most Innovative Companies list and LinkedIn's Top U.S. Startups for over 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine's 100 Most Influential Companies.

About the Role

We are looking for a Director, Field & Events to define and lead the field marketing & event strategy at Ramp to help fuel our next stage of growth. We are involved with hundreds of events a year, meeting new customers and evangelizing ideas that move our industry forward — you will be responsible for generating thousands of leads a quarter and delivering on ambitious pipeline targets.

As a key member of the Marketing Leadership team, you’ll be responsible for rapidly growing the teams that shape our in-person and virtual go-to-market events. You will hire, develop, and lead an engaged and high performing team, creating organizational infrastructure for scale.

This is a highly cross-functional role that requires building strong relationships across the marketing team and with leaders from Sales, Partnerships, and Product to obtain shared success.

What You’ll Do

  • Lead Field Marketing & Events strategies that support revenue teams by driving pipeline creation, deal acceleration and revenue growth.

  • Develop the Field Marketing & Events teams, helping them grow in influence, ownership and scope; bring discipline, best practices and rigor to create consistency & scale.

  • Provide strategic direction for Ramp’s first customer conference in collaboration with Marketing & Sales leadership.

  • Partner closely with sales leaders to develop a strategy that supports strong quarterly pipeline goals; advocate for what sales needs and keep sales informed on marketing priorities.

  • Own and be accountable for achieving ambitious targets related to field and event efforts, reporting performance to leadership regularly.

  • Continuously evaluate the performance and ROI of programs; adjust strategy and optimize program investments accordingly.

  • Champion a data-driven and metrics-focused approach to events, ensuring that decisions are informed by data, insights and performance tracking.

  • Create the right processes to scale the Events team for the long term at a hyper-growth company.

  • Collaborate with cross-functional teams (Sales, Channel, Product Marketing & Growth) to define GTM plans, improve processes and ensure tight alignment on goals and execution.

What You Need

  • 7+ years of relevant experience with in-house and sponsored third-party Events.

  • A significant amount of these years of experience in B2B.

  • A high-integrity people leader with a minimum of 5+ years of managing managers and building headcount plans for future-proof team structures.

  • A player/coach leader who loves to mentor & develop people while working alongside them.

  • A strong presenter with an ability to command an audience and work with executives.

  • Strong business acumen and analytical skills.

  • Ability to travel up to 30% of the time.

Nice-to-Haves

  • Past analytical background such as experience in finance, or data.

Benefits (for U.S.-based full-time employees)

  • 100% medical, dental & vision insurance coverage for you

    • Partially covered for your dependents

    • One Medical annual membership

  • 401k (including employer match on contributions made while employed by Ramp)

  • Flexible PTO

  • Fertility HRA (up to $5,000 per year)

  • WFH stipend to support your home office needs

  • Wellness stipend

  • Parental Leave

  • Relocation support for NY

  • Pet insurance

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.