Group Manager, Product Marketing
Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it’s working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.
Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.
Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company’s #1 Most Innovative Company in North America, LinkedIn’s #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.
About the Role
Ramp is looking for a Product Marketing leader to own product GTM strategy, positioning, messaging, and launches for Ramp’s core spend management product. The ideal candidate has experience taking complex solutions to market and demonstrated success driving category creation and differentiation, as well as building operational excellence.
We want a strategic storyteller who can bring teams, innovations, and opportunities together to create market-making moments that expand across product portfolios. Someone who has done it before – launched products at speed and scale, crafted resonant narratives that cement leadership, and led highly integrated motions to drive awareness and consideration.
This team will partner with Product across the entire lifecycle, from shaping what’s built, launching and commercializing, and growing adoption. This will be a player-coach role, meaning you will be rolling up your sleeves as well as training a small but growing team. Market-intelligent, competitor-aware, and customer-obsessed, this candidate will bring strategy, craft, and rigor to their team and Ramp at large.
What You'll Do
Act as the voice of the customer. Generate customer and market insights to inform Ramp’s product strategy with regards to Spend Management. Partner closely with Product to influence and prioritize roadmap, as well as GTM strategy for releases, pricing, and packaging.
Craft compelling product narratives, differentiated positioning, and resonant messaging. Weave together market dynamics, customer needs, and products to create compelling hooks.
Create clear, concise, and actionable product GTM content and deliverables, ready for executives, sales reps, and customers alike.
Increase adoption and usage of priority products, editions, features, with an eye towards increasing customer success as well as business revenue.
Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Finance, Design, Enablement, Marketing, and more.
What You'll Need
Minimum of 8 years of relevant work experience, with a minimum of 6 years in product marketing and 3 years of prior people management experience
Excellent written and verbal communication skills
Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
Comfort with navigating ambiguity, complexity, and driving clarity and decisions; Excited by debate, big rocks, and creating alignment.
Ability to work autonomously and influence in a fast-paced startup environment
The annual salary/OTE range for the target level for this role is $204,000-$240,000 + target equity + benefits (including medical, dental, vision, and 401(k)
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
One Medical annual membership
401k (including employer match on contributions made while employed by Ramp)
Fertility HRA (up to $5,000 per year)
WFH stipend to support your home office needs