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Senior Product Manager - Storefront
Quince
Product
Bengaluru, Karnataka, India
Posted on Tuesday, March 19, 2024
Roles and Responsibilities:
- Define and execute the ecomm product vision, strategy, and roadmap for the entire storefront experience from the time a customer reaches the site to checkout completion.
- Develop and actively maintain product roadmap to improve product in ways that have the biggest impact on company KPIs
- Work cross-functionally with business, UI/UX, data science, engineering to prioritize development work and achieve roadmaps across platforms.
- Be the scrum master and product owner (define stories and detailed specifications) in engineering sprints.
- Manage risks in execution and scrappily unblock team to reach goals.
- Execute build vs. buy decisions and scope building new features/functionality.
- Understand our existing 3P platforms and work with vendors to optimize them.
- Stay up to date on how the ecomm ecosystem is evolving and how that impacts our future roadmap.
- Build and launch the Quince app.
- Work closely with the business to define the vision and strategy for the new Quince app.
- Develop a roadmap for the app that takes us from initial launch to a best-in-class app.
- Identify unique opportunities for the app and define product specs.
- Define and monitor KPIs, making quick adjustments to ensure strong performance.
- Move off-Shopify and build and in-house solution.
- Optimize key metrics such as conversion rate, order value, session duration, cart abandonment, returns.
- Plan and manage a roadmap of constant A/B testing to optimize key metrics
Skills and Experience:
- Overall 8+ years of experience with at least 4-6 years in product management role for growth initiatives.
- Bachelor's degree in business, marketing, or a related field; MBA is a plus.
- Proven experience as a product manager in an e-commerce environment worked necessarily in consumer apps and/or buying experience & conversion funnel optimisations.
- Proven ability to influence cross-functional teams without formal authority.
- Demonstrated success in defining and launching excellent products.
- Excellent written and verbal communication skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Passion to answer Product/Engineering questions with data.
- Capable of tackling very loosely defined problems.
Goals:
- Own the product roadmap (3 months, 6 months, 1 year) for the site
- Own the product roadmap (3 months, 6 months, 1 year) and launch plan for the app
- Move off-Shopify
- Drive the optimizations roadmap and launch 10+ A/B tests per month
- Increase conversion rate by 30%
- Increase session duration by 40%
- Increase UPT/AOV by 40%
- Decrease cart abandonment by 10%
- Build low-touch processes, self-serve solutions, & automation to eliminate the involvement of engineering in business-as-usual (BAU) activities - reduce engineering time spent in BAU activities to <5%