Principal Product Manager - Growth

Quince

Quince

Product, Sales & Business Development
Bengaluru, Karnataka, India
Posted on Tuesday, May 24, 2022
OUR STORY
Quince was started to challenge the existing idea that nice things should cost a lot. Our mission was simple: create an item of equal or greater quality than the leading luxury brands and sell them at a much lower price.
OUR VALUES
EVERYONE SHOULD BE ABLE TO AFFORD NICE THINGS. Quality shouldn’t be a luxury. We’re proud of our mission to bring the world’s highest quality goods to people at affordable prices.
QUALITY IS MORE THAN MATERIALS. True quality is a combination of premium materials and high production standards.
WE FOCUS ON THE ESSENTIALS. From the perfect crewneck sweater to hotel quality sheets, we're all about high quality essentials that bring enjoyment to daily life.
WE’RE INNOVATING TO MAKE UNREAL PRICES A REALITY. Our uniquely developed factory-direct model lets us offer exceptionally high quality goods for much lower prices than our competitors.
ALWAYS A BETTER DEAL. We believe in real price transparency, for both our customers and factory partners. This way, everyone gets a better deal.
FAIR FACTORIES. We are committed to working with factories that meet the global standards for workplace safety and wage fairness.
OUR TEAM AND SUCCESS
Quince is a retail and technology company co-founded by a team that has extensive experience in retail, technology and building early stage companies. You’ll work with a team of world-class talent from Stanford GSB, Wish.com, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, Nike etc.
THE IDEAL CANDIDATE
The ideal candidate is a self-starter, problem-solver and successful in combining technology and data into best-in-class outcomes. The candidate is energized by solving complex business problems and consistently effective in making high-judgment decisions at rapid pace amidst the frequent ambiguity that comes with charting a course of action with no precedent. Moreover, the ideal candidate is energized by an environment where strategy, innovation and decision-making are intentionally distributed, where candor, speed and data are highly valued and colleagues at all levels hold each other to unusually high standards on behalf of Quince customers.
Product Manager is responsible for delivering a differentiated product that addresses a business need and represents a viable business opportunity. A key component of this role is ensuring that the product supports the company’s overall strategy and goals. The Product Manager is ultimately responsible for managing the product throughout its lifecycle – conception through end-of-life. As a Growth Product Manager, you will work alongside our team of world class product managers, engineers, data scientists, and marketers to optimize two core metrics for Quince’s efficient growth - retention & acquisition. And to be successful in this role, you’ll have to have a tendency to be skeptical, curious, and analytical. In a word: scientific.

Responsibilities

  • Define the product vision, strategy, and roadmap for our acquisition and retention optimization tech
  • Guide long-term thinking and innovation in an ambiguous and rapidly-changing space
  • Be the subject matter expert in marketing data, and the tools we use; understand our existing platforms and how to optimize them
  • Collaborate with digital marketing, data science, and engineering to develop the strategy for marketing attribution, optimization, and identity resolution tech
  • Work closely with the business and engineering teams to optimize the ad-spend for maximum reach and ROAS
  • Work with business and technology teams to enable development of personalization engine and audience segmentation for targeting and personalization
  • Collaborate with customer lifecycle and data science teams to optimize our automated email and sms campaigns
  • Work with the data science team to plan experimentation roadmap
  • Keenly observe how ad-tech ecosystem is evolving, and how that impacts our future roadmap
  • Be the scrum master and the product owner (define stories and detailed specifications) in engineering sprints
  • Run beta and pilot programs with new products and features along with regular reviews with business teams to ensure that it meets the expectations

Goals

  • Own the product roadmap (3 months, 6 months, 1 year) for the marketing attribution, ad spend optimization, Customer data platform, CRM system and other retention initiatives.
  • Build the reporting and insights for acquisition and retention metrics
  • Guide to roadmap to keep the marketing spend under 20% of overall GMV and under 38% of new customer gmv
  • Drive the optimizations and technology roadmap to improve our repeat rate to 45%
  • Embed rigor around data quality and data-driven decision making in the execution
  • Build low-touch processes, self-serve solutions, & automation to eliminate the involvement of engineering in business-as-usual (BAU) activities - reduce engineering time spent in BAU activities to <5%
  • Develop internal platform and operational dashboards for marketing managers for effective ad-spend management

Skills and Experience

  • Overall 12+ years of experience with at least 7 years in product management role for growth initiatives
  • Proven ability to influence cross-functional teams without formal authority
  • Demonstrated success in defining and launching excellent products
  • Excellent written and verbal communication skills
  • Technical background
  • Passion to answer Product/Engineering questions with data
  • Capable of tackling very loosely defined problems
  • Experience with marketing automation, attribution, analytics, experimentation, and personalization tools (including Google Marketing Platform, Tag Manager, GA360 and GA4, and similar)
Quince seeks to build high-performing teams of people from various experiences and backgrounds who can collectively push our company into new realms. We seek a diverse pool of applicants and consider all qualified candidates regardless of race, ancestry, color, gender identity or expression, sexual orientation, religion, national origin, citizenship, disability, Veteran status, marital status, or any other protected status. If you have a special need or disability that requires accommodation, please let us know.
Security Advisory: Beware of Frauds
At Quince, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Quince emphasizes legitimate recruitment practices. Initial communication is primarily via official Quince email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Google Meets or Zoom—never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.