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Field Marketing Manager, EMEA

project44

project44

Marketing & Communications
Amsterdam, Netherlands
Posted on Tuesday, December 5, 2023

Why project44?

At project44 we’re on a mission - to make supply chains work.

project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.

If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk.

About the Role

In this role as Field Marketing Manager, EMEA you will be responsible for planning and executing high-impact regional shipper and LSP-focused marketing programs in the EMEA region. Your primary objectives will be to drive brand awareness, generate leads and pipeline, move prospects through the sales cycle, and build customer loyalty. As a self-starter who thrives in fast-paced, goal-oriented environments, you'll collaborate with local sales, international, and corporate marketing functions to develop and deliver integrated marketing campaigns aligned with project44 revenue goals. This role involves both strategic planning and tactical execution, requiring high-level conceptual thinking and attention to detail.
Key Accountabilities
  • Develop and implement the EMEA marketing plan to drive brand awareness and achieve regional leads and pipeline goals
  • Build a strong partnership with the EMEA sales and SDR teams to collaborate on lead generation activities
  • Implement localized and integrated marketing programs aligned with sales priorities and revenue targets, utilizing channels such as social, digital, website, events, PR & media, and other partnerships
  • Collaborate with central marketing functions, including Demand Generation, Digital Marketing, Product Marketing, Corporate Communications & Content, Carrier Marketing, Customer & Partner Marketing, and the Design team
  • Take responsibility for regional events, from concept and audience targeting to execution, including Tradeshows, regional sales events, and project44’s participation at third-party sponsored events
  • Work closely with the local arm of project44’s PR & Media agency to drive awareness of the project44 brand through key media outlets, journalists, associations, and local influencers
  • Take ownership of content translation and localization using project44’s preferred agency
Requirements & Preferred Skills
  • 5+ years of B2B marketing experience gained at SaaS or Enterprise software company
  • Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns
  • Familiarity with sales and marketing tools such as Salesforce, on24, Webflow and Marketo
  • Knowledge of Supply Chain/Logistics is a plus
  • Strong presentation & communication skills with stakeholders of different seniority levels
  • Data-driven and ROI-focused
  • Fluency in English; any other European language (e.g., Dutch, German, Italian) is an advantage
  • Traveling up to 30% is required
  • In-office Commitment: Employees are expected to contribute to our collaborative culture by working in the office three days weekly

Diversity & Inclusion

We're designing the future of how the world moves and is connected through trade and global supply chains. We can only deliver a truly world-class product and experience if our teams are as diverse and unique communities we are building for. So it's up to us to create a company where anyone can bring their authentic self to work everyday. We're constantly working to improve, and we accept our responsibility to elevate the voices left in the margins. It's on every one of us.

Our focus on inclusion manifests in the way we hire, the customers we serve, and the regions we prioritize. We're building a company that every one of us at project44 is proud to work for: a company that celebrates you for being you.

We pride ourselves on celebrating everyone — project44 is an equal opportunity employer actively working on creating a diverse and inclusive work environment where underrepresented groups can thrive. If you share our values and our passion for helping the way the world moves, we’d love to review your application!

For any needed accommodations during the hiring process, please email [email protected]. Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Studies show that you can still be considered for a role if you meet just 50% of the role’s requirements.

More about project44

Since 2014, project44 has been transforming the way one of the largest, most important global industries does business. As transportation and logistics continues to evolve and customer expectations around delivery become more demanding, industry technology must rise to the occasion. In just a few short years, we’ve created a digital infrastructure that eliminates the inefficiencies caused by dated technology and manual processes. Our Advanced Visibility Platform is used by the world’s leading brands to track shipments, collaborate with supply chain partners, drive operational efficiencies, and create outstanding customer experiences.

A candidate will be asked to conduct a pre-employment criminal back ground screening test as a standard routine to minimize moral & integrity risks among our staff and to ensure Project44 is compliant with its internal pre-employment screening policy and SOC 2, Sarbanes Oxley Act and ISO 27001 compliance. We will only ask you to conduct a criminal background check when we believe it is proportionate to the role that you will fulfil within your team and/or department A criminal back ground check will be facilitated by our third party vendor Accurate who will assist you to get the appropriate documents from authorities in the country where you will be employed. Depending on the country where you will be employed your local authority will provide a Certificate of Conduct or similar document upon your request. If there are any costs related to screening, these will be borne by Project44. When our vendor Accurate will reach out to, you will be asked for your consent. We would like to emphasize that at all time you can decide to withdraw from the application process and/or to withdraw the consent to perform a screening test.

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