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Digital Marketing Manager
Polly
Marketing & Communications
San Francisco, CA, USA
Posted on Nov 27, 2024
Polly is looking for an organized and passionate digital marketer to join our team. This candidate will plan, execute, and optimize various digital marketing initiatives to increase brand awareness and loyalty, including but not limited to: Integrated marketing campaigns (that leverage social media, email and content marketing, etc.) for strategic partners and investor customers, inbound and outbound marketing campaigns, and digital advertising. This candidate will monitor and analyze digital campaign data to assess effectiveness and will provide data-driven recommendations to optimize these initiatives and further advance Polly’s position as a market leader.
Does this sound like you? If so, apply today and let’s start the conversation!
What You’ll Do:
- Own and manage various digital channels that promote Polly’s brand, platform, and/or services, including but not limited to email marketing, affiliate marketing, search engine optimization (SEO), and PPC.
- Develop and execute digital marketing strategies to drive traffic, customer and partner acquisition, referral marketing, and retention.
- Develop and execute digital marketing campaigns that generate new affiliate business and cross-sell revenue.
- Manage digital content creation, including video assets (video experience preferred).
- Create and manage engaging and relevant social media content.
- Collaborate cross-functionally to gather lender and product adoption feedback to create compelling digital assets that support sales enablement.
- Manage online digital ad campaigns. Monitor and analyze campaign data to improve search engine optimization and continually evolve strategy.
- Test and iterate digital marketing campaigns and tactics to optimize performance.
- Align digital activities with corporate marketing and strategic objectives.
- Support all Polly events, including podcasts, webinars, virtual and in-person events.
Who you are:
- Experienced in the creation, execution, and tracking of high-impact digital marketing (portfolio preferred)
- In-depth knowledge and understanding of various social media platforms, best practices, and
- Ability to understand and analyze data and trends across email automation tools (HubSpot preferred), lead generation, website analytics (SEO/PPC), digital advertising, and content marketing
- Bachelor's degree in business administration, marketing, or a related field
- 4-6 years of experience in marketing
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Strong prioritization, organization, and project management skills
- HubSpot administrator is a plus
- Video production experience is a plus
- Mortgage/B2B marketing experience is a plus
- Ability to travel as necessary
Why join Polly?
- We are attacking a trillion-dollar market with gross inefficiencies and seeking to transform the way an entire industry operates
- We have an experienced leadership team that previously built large and impactful platforms
- Outstanding opportunity for professional growth and upward mobility
- Direct engagement with the decision makers and senior business leaders
- Competitive salaries
- 100% paid medical/vision/dental/disability/life insurance
- Flexible vacation
- Hybrid environment; 3x weekly in an innovation hub in San Francisco or Dallas.
Let’s get to know each other.
Polly is transforming the mortgage industry with its modern, data-driven capital markets ecosystem. Banks, credit unions, and mortgage lenders nationwide trust Polly’s revolutionary Product and Pricing Engine (PPE), Loan Trading Exchange, and actionable data and analytics to automate and optimize the entire capital markets value chain, helping their secondary teams operate faster, smarter, and more profitably. Polly was founded in 2019 by a seasoned team of technology and mortgage experts and is headquartered in San Francisco, California.
To learn more, follow Polly on LinkedIn or visit www.polly.io. Polly is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, age, color, national origin, religion, sex, gender identity, sexual orientation, marital status, pregnancy status, disability status, veteran status, or any other legally protected status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.