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About the Role:

We are looking for a highly talented individual contributor who is eager to take on one of our most important roles and progress quickly in their career. You will work closely with our existing content manager, product marketing manager, web developer and product marketer to ensure that we are bringing people from our target market into the top of the funnel and accelerating their progress towards a sales qualified opportunity.

Responsibilities:

• This person will be responsible for both the strategy and execution of demand generation and account based marketing at Materialize. This includes:
• Email marketing including the marketing newsletter, nurture, and product-related emails.
• Paid advertising including SEM, paid social, and ABM-related ad spend via 6Sense.
• Retargeting strategy and implementation.
• Website personalization for target accounts via Mutiny.
• Webinars and events are NOT included in the scope for this role, but we would appreciate a candidate who can assist our existing events marketer as needed.
• You will report on and tailor your work towards the creation of top of funnel leads, as well as their movement through the funnel towards a qualified opportunity. In this task you will have the full support of our Product Marketer, Content Marketer, Website Manager, etc to ensure you have the right resources to accomplish your goals.

About You:

• You have a minimum of 5 years of experience in a high-tech B2B demand generation or ABM role.
• You are detail-oriented and highly analytical. You’re comfortable in the weeds with data and can translate that into reporting for marketing and company leadership.
• You have experience across a range of demand generation tactics from paid advertising, email, SEM, personalization and more.
• You also have a proven track record executing innovative and multi-part demand generation programs.
• You have a track record of developing and managing multiple marketing programs simultaneously with varied targeting and segmentation.
• You are familiar with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
• Experience and comfort with both Hubspot and Salesforce (Hubspot for automation, Salesforce as CRM).

Bonus Points:

• Experience with Mutiny
• Experience with 6Sense

Benefits:

• Comprehensive health coverage for you and your dependents
• Competitive equity package
• 401k
• Generous paid parental leave
• Charitable donation matching