Head of Marketing

Marathon Ventures

Marathon Ventures

Marketing & Communications
Barranquilla, Atlantico, Colombia
Posted on May 17, 2025

Why Join Us?

  • Values bold ideas and entrepreneurial spirit
  • Celebrates teamwork, authenticity, and diversity
  • Combines passion for flavor with purpose-driven innovation

Key Responsibilities
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Lead cross-functional coordination to ensure brand consistency across all initiatives
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Analyze brand performance and report ROI
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Manage and optimize marketing budgets
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Implement digital strategies in collaboration with external agencies
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Drive in-store activation strategies
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Oversee creative teams for content and graphic development
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Develop and manage co-branding strategies with partner brands
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Coordinate trade shows, fairs, and brand activation events
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Lead product launch campaigns from strategy to execution

Key Skills

- Team leadership and strategic direction
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Marketing strategy & brand positioning
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Trade marketing and customer experience design
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Strong commercial and partnership development skills
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Market analysis, customer segmentation, and KPI optimization
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CRM and loyalty program management
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Budget control and ROI maximization
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Data analysis and market research
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Critical thinking, adaptability, and results orientation