Manager, Go-to-Market (New Segment)

Mainshares

Mainshares

Austin, TX, USA
Posted on Jul 3, 2024

We're currently in the midst of the largest wealth transfer in history — an estimated $11T of baby-boomer owned businesses is set to change hands this decade.

Mainshares backs the next generation of American owner-operators. We work with them to identify business opportunities, connect them with SMB investors and help them manage their acquisitions.

We’re on a mission to ensure the future of America’s small business economy. We believe in its importance for creating wealth and building prospering communities.

About the Role

We are looking to hire a talented go-to-market specialist to dial in and scale out a new segment of small business transactions. This will require iterating on channels, motion, pricing and packaging to maximize growth.

This role will report directly to the CEO and work closely with the existing sales team focused on this segment.

The ideal candidate has experience launching new markets or business lines. This experience should have provided you with a strong sales intuition, knowledge of various marketing and sales channels, and the ability to move fast.

Responsibilities

  • Test into the best growth motion to add a zero to our current volume, including testing channels, sales motions and packaging/pricing.

  • Own the feedback loop of go-to-market tests – sharing out learnings and results with leadership and driving the adoption of improvements to the current motion.

  • Build out the funnel for this segment, setting KPIs for various sales roles and building out quota plans to attain our goals.

  • Travel to meet with prospective clients and develop strong empathy for the end users, championing them internally.

  • Invest in SalesOps, RevOps and headcount planning needed to scale this segment.

Requirements

  • A minimum of 3 years in a growth role at a high-performing startup launching new markets or products.

  • You are driven by mission and are more hardcore than most folks you’ve worked with.

  • You’ve owned a pipeline, revenue, or metric goal before – you know how to hold yourself accountable to consistently moving numbers up.

  • You’ve iterated on sales motions, KPIs, scripts, etc. You understand everything is a variable.

  • You are comfortable running marketing tests and campaigns across a variety of channels and mediums.

Nice-to-Have

  • Past exposure to fintech, marketplaces or SMB domains, with an understanding of the challenges and opportunities in building product for these stakeholders

  • Experience with sales motions involving multiple stakeholders.