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Jenfi

jenfi.com

Founded by Jeffrey Liu and Justin Louie, Jenfi is a financial technology company that provides revenue-based financing and analytics to digital native businesses in Southeast Asia. Branded as Growth Capital as a Service (GCaaS), the unique asset class offers non-dilutive capital of up to US$1,000,000 for businesses to scale their marketing, inventory, and growth campaigns. Jenfi has developed a proprietary risk assessment engine that can evaluate both a business's creditworthiness and its marketing growth efficiency. Its non-dilutive financing is highly flexible and bespoke to the requirements of each individual business. To date, Jenfi has backed hundreds of digital-native companies including B2B and SaaS businesses such as Gushcloud, Ralali, Hello Health, Lamer Fashion, Buy2sell, and Mystifly. Prior to Jenfi, Jeffrey and Justin successfully built and exited the fitness subscription company GuavaPass.