Community Relations Coordinator

Hopscotch Primary Care

Hopscotch Primary Care

Asheville, NC, USA
Posted on Thursday, May 23, 2024

About Hopscotch Primary Care

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you.


As the Community Relations Coordinator, you will be an integral part of our broader Outreach team, helping to educate and build awareness about Hopscotch Primary Care and our unique advanced primary care model to drive new patient growth. As a Community Relations Coordinator, you will be responsible for building relationships throughout our communities, educating community members about their healthcare options, and guiding local residents to become Hopscotch Primary Care patients.

In this role, you will establish and maintain relationships with local community leaders by engaging in collaborative activities to mutually benefit the community and HPC. Additionally, the Community Relations Coordinator will market Hopscotch Primary Care to eligible adults by creating relationships with people important to our Medicare population.


Specific responsibilities for this role will include, but are not limited to:

  • Community Building
  • Planning, executing, and attending Hopscotch Health events
  • Engaging and building relationships with community organizations
  • Fostering a sense of community in Hopscotch Health’s clinics
  • Attending/organizing community events and engaging with prospective patients and/or partners
  • Account Management
  • Building and nurturing relationships with local community leaders to create long-term, mutually beneficial relationships that positively impact our communities we serve.
  • Proactive communication and touchpoints with community stakeholders to foster trust and engagement and ensure alignment on future coordinated events.
  • Acting as the point of contact for both the Outreach team and community partners in cross-functional activities and events.
  • Regular touchpoints with Outreach team and community partners to measure success of previous initiatives and events to ensure future best practices
  • Event Planning
  • Developing and managing a robust calendar of events across assigned geographic territory with local community leaders
  • Tracking community engagement activities into Customer Relationship Management (CRM) system and other relevant business applications.
  • Coordinating all details of the events (internally and externally) to ensure that events are well attended and executed properly.
  • Communicating objectives, strategy and expectations for each event with Outreach team (Outreach Leaders, Director of Organic Growth)
  • Collaborating with marketing efforts to maximize effectiveness of each event


You would be a great fit for this position if you are interested in building connections within the local community, engaging and educating prospective patients and strategically working to expand our patient base to best serve the community and Hopscotch Primary Care.

A great candidate for this role:

  • Is ambitious, highly organized, and energetic
  • College degree in marketing, communications, or business; or equivalent work experience.
  • Event planning/coordinating experience
  • Demonstrates ability to build interpersonal relationships with prospective clients/caregivers and community stakeholders
  • Is proficient in Microsoft Office (Excel, Word, Outlook and PowerPoint), CRM experience is preferred
  • Has experience working in project management software such as Teamwork, ClickUp, Asana
  • Is collaborative and contributes to the effectiveness to the overall team
  • Always demonstrates good judgement professionally and ethically
  • Enjoys talking with seniors
  • Have a valid driver’s license (required)
  • Have U.S. work authorization (required)

The following are preferred but not required:

  • Degree from a 2 or 4 year institution
  • Sales or account management experience
  • Healthcare knowledge

From a cultural perspective, you:

  • Create a culture of excellence, by bringing your best and encouraging the same from those around you
  • Put service to patients first and encourage the same of those around you
  • Take ownership and accountability for your work and for delivering results for patients
  • Assume the best in others and bring solutions to challenges with a focus on moving forward together
  • Show an active commitment to the team by collaborating and communicating proactively
  • Demonstrate a dedication to continuous improvement, in clinical and cultural settings

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.