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As Director, MarTech Performance, you define and reinvent the Marketing Technology stack for brand, client, and care professional acquisition. Partner with the Chief Communications Officer to build and transform our systems to an integrated platform of SaaS and custom developed systems. Your stack manages multimillion dollar spend and delivers Campaign management, Marketing automation, customer acquisition, SEO, organic & paid digital impressions along with consumer insights having the privacy needed for our industry. Performance marketers, lifecycle marketers and the global Marketing organization will be your customers. You’ll work to understand what they need to drive KPIs across Acquisition, Activation, Engagement and Retention. You’ll meet those needs by building or extending MarTech capabilities with the help of product, engineering, data engineering and data science teams

Key Responsibilities:

• Rationalize and Integrate Invoca, Salesforce Marketing Cloud, Sprout, Optimizely, Salesforce, DMP, Google Ads into a intentional system with clear data infrastructure for marketing analysis and automation
• Set up automated ad-buying, marketing automation systems for annual $XXM spend driving ongoing CAC improvements
• Implementing and maintaining an audience management/CDP/CRM system to allow Marketing to self-service audience management and targeting
• Lead evaluation, selection, implementation, and ongoing operational management of marketing technology tools and platforms including eCommerce, loyalty & personalization platforms, “MarTech” automation, content management systems (CMS), Salesforce, social media management systems, and marketing data/analytics systems.

What results do you generate:

• Support the Honor Growth Tech Tenets of all work is worth doing with business/architecture impact And the Growth Tech Mission - Increase the # of Owners with revenue growth driven by the lever of increased Leads and Lead conversion.
• Measurable ROI for Ad spend to client leads and CLTV, enabling CAC measurement and savings.
• Increased Organic traffic, SEO, and Contact capture

To succeed in the role, you’ll need:

• Demonstrated Product Management skills including addressable market opportunity, business modeling, feature prioritization, and successful release management
• Strong understanding of marketing technologies, data management, and integration principles including Google Ad Manager, Salesforce, Hubspot, Tradedesk, and other leading martech SaaS solutions.
• Prioritization across multiple work-streams : Managing multiple goals, deadlines, timelines, scopes, and resources.
• Communication & Collaboration Skills: Ability to communicate effectively, particularly via written communication with both technical and non-technical team members. Also the ability to work with cross-functional teams.
• Proven delivery of solutions for MarTech Stack including components for content management/delivery, web analytics, search engine, digital asset management, digital events and social media integration.
• Developing and managing relationships with external suppliers and partners, including negotiating contracts, monitoring performance, and ensuring timely delivery of services and solutions.