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Director of E-Commerce

Hill House Home

Hill House Home

New York, NY, USA
Posted on Friday, April 14, 2023

The Director of eCommerce is a critical leadership role at Hill House Home, who is responsible for growing the eCommerce business while managing the day-to-day needs. Expanding our digital footprint is a key initiative at HHH, and the Director of eCommerce will drive the company's overall digital vision and ultimately execute up on it. The successful candidate should be both a visionary and a tactician and have been part of a rapidly growing eCommerce business.


  • Develop and execute the e-commerce strategy and site operations for This will be inclusive of managing online user experience, digital merchandising, consumer journey optimization, and day-to-day execution while always focusing on conversion
  • Manage external developer agency
  • Deliver high-performing consumer metrics and growth targets and consistently use analytics to guide the consumer experience; responsible for e-commerce analysis and site development
  • Daily monitoring and analysis of operational e-commerce metrics, KPI’s, i.e., traffic, AOV, conversion rate, various CTRs, bounce rates, site speed, etc
  • Analyze and develop insights and reporting on KPI performance, campaigns, and other noteworthy initiatives
  • Partner with Growth Marketing to develop and execute the online marketing strategy for overall e-commerce business goals (i.e. landing page strategy and on site functional needs); Work closely with brand marketing and creative teams to develop and execute landing pages, and seasonal content to highlight key brand initiatives, products, and categories.
  • Maintain and expand SEO
  • Oversee site merchandising and operations on a day-to-day basis
  • Accountable for site changes inclusive of CMS updates for content, campaigns, and product merchandising and integrations within the Shopify platform
  • Partner with customer service to quickly resolve and troubleshoot technical and customer account issues
  • Manage the eCommerce roadmap including prioritizing and managing important site upgrades to support an omni channel business and creating and implementing A/B testing sitewide while maintaining e-commerce budget
  • Collaborate with Director of Growth Marketing and Director of Planning in developing forecasts
  • Manage ecommerce content strategy and promotional calendar with creative and planning partners that's fully integrated and consistent
  • Ensure up-to-date knowledge of industry and ecommerce trends and tools, using insights to optimize conversion lift and channel personalization; monitor developing eCommerce technology trends, evaluate business opportunities, recommend, and execute new initiatives
  • Nurture an inclusive team spirit, welcoming diverse viewpoints, and creating an environment that inspires creativity and quality outcomes
  • Support the development of the ecommerce team by providing opportunities for professional growth and exposure to the ecommerce strategy


  • A holistic and well-rounded eCommerce background, preferably within the retail industry: P&L, merchandising, operational and marketing experience
  • Proven success managing day-to-day maintenance and site health of ecommerce platforms, preferably Shopify Plus
  • Deep experience with ecommerce optimization platforms such as Google Analytics, Klayivo, and Okendo
  • Knowledge of ecommerce site operations
  • Strong analytical, reporting and business acumen experience
  • Maintains an approach that is detail oriented, positive, decisive, and confident
  • Entrepreneurial spirit with an ability to structure ambiguous problems, analyze complex processes, synthesize data and drive toward optimal commercial solutions
  • Ability to clearly and succinctly articulate data stories and recommended actions
  • Strong verbal, written and interpersonal communication skills, as well as an ability to build strong cross-functional relationships
  • Confidence with Microsoft Office, especially Excel (pivot tables, v-look up, Sumif etc.)
  • Embraces a culture of learning and advocacy
  • Has lived experiences with people from different backgrounds and diverse teams
Hill House Home is a digital-first lifestyle brand that brings beauty and joy to every day rituals. Since launching with bedding in 2016, Hill House Home has extended its collections to offer bath, baby, accessories and apparel, including their widely beloved Nap Dress®. With its design-centric approach, Hill House Home offers impeccable quality, and timeless, feminine styles through quality products designed to enhance and celebrate life. Their specific aesthetic point-of-view and customer-led approach bring a fresh, accessible perspective to these time honored categories.
Hill House Home Inc. is committed to building a diverse team and fostering an inclusive culture and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in ethnicity, religion, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to