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Engagement Marketing Manager
Color
Marketing & Communications
United States · Remote
Posted on Nov 22, 2024
Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
The Engagement Marketing team is seeking a curious, nimble, and detail-oriented Engagement Marketing Manager to support the project management and execution of multi-channel communication campaigns that will drive member enrollment across Color’s entire customer base and lead B2B2C email marketing efforts. You’ll consult with key clients on the most effective way to roll out Color to their audience(s), and manage the program execution. You’ll understand the population, the channels that work best to reach them, the messaging that resonates most with them, and enrollment goals to recommend a client-specific strategy. Beyond your client work, you’ll own strategic initiatives to evolve our craft, scale our efforts, and test innovative ideas.
You will collaborate with the Customer Success Managers to earn the trust of key customer stakeholders through the strength of our strategic and creative recommendations. You’ll enjoy the role if you are energized by brainstorming with clients, understanding their unique (and often complex) outreach challenges, and partnering with internal design, Medical Affairs, and product teams to build a successful enrollment and engagement program.
Candidates should have experience working on member enrollment and engagement campaigns, stellar project management, organizational, and communication skills, experience using Braze, and a willingness to own critical aspects of the enrollment marketing function. There is potential to grow in this role as you join a small, scrappy team!
Our Ideal Candidate Will Have:
- 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product.
- Experience using and executing campaigns in Braze software
- Experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product
- Demonstrated success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications
- Strong project management, written and verbal communication skills
- Experience collaborating with and presenting to clients
- Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
- Track and report on key performance indicators related to enrollment marketing efforts
- Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment
Nice to Have:
- Experience working with union and blue collar populations
- Healthcare B2B2C healthcare marketing experience
- Experience working with Metabase, Google Suite
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
Base Salary Range: $115-140,000.00/year
The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.