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VP, Marketing
Color
Marketing & Communications
Burlingame, CA, USA
Posted on Oct 5, 2024
Color is a health technology company that makes population-scale healthcare programs accessible, convenient, and cost-effective for everyone. We work with employers, labor unions, national health initiatives, governments, and public health institutions to provide the tools for preventive health and disease management, including cancer early detection, screening, and care management.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
As the Vice President of Marketing, you'll be a central figure in our go-to-market success, driving Color’s marketing efforts to advance our mission of changing cancer outcomes in the U.S. We're seeking a hands-on leader native to the healthcare and benefits space, who demonstrates a strategic, creative approach to B2B marketing and will do the work at any level.
You will help Color scale market awareness and understanding, differentiate our brand in a competitive health benefits space, evolve our narrative with new products, and design and run growth strategies that directly grow our sales pipeline.
How You’ll Contribute:
Marketing Leadership
- Develop and execute a comprehensive B2B marketing strategy aligned with company goals, focusing on brand awareness, demand generation, and pipeline growth.
- Manage, coach, and lead the marketing team, keeping the bar high and encouraging full ownership and accountability
- Be a collaborative leader who communicates early and often across the company and understands our product, customers, and market deeply – and how to help our sales efforts directly.
- Introduce new tools/models to our marketing team for efficiency (such as genAI)
- Manage our marketing budget (spend, team investments, and tooling) tightly and efficiently. Develop clear performance goals and provide monthly visibility into performance, spend impact, and efficiency of marketing efforts.
Brand Awareness & Understanding
- Drive consistent and compelling brand messaging that clearly communicates our value proposition to large employers, health plans, and industry influencers
- Personally generate new narratives, positioning documents, and product and brand messaging and create differentiated, creative campaigns that address customer needs
Demand Generation & Pipeline Growth
- Oversee the creation, execution, and optimization of multi-channel campaigns (email, digital, content, webinars, etc.) to generate leads that will help 3x+ our pipeline for 2025
- Evolve our strategy on events marketing – including third-party and Color-hosted events – create high-impact event experiences that feed stronger brand awareness and better lead generation from events investments
Content, Product, & Partner Marketing
- Personally create a content strategy for the business and help lead and generate high-impact content (white papers, case studies, blogs, etc.) that reinforces thought leadership and educates prospects in our target markets.
- Inform product marketing and sales enablement, laddering new products into updated sales materials and marketing campaigns
- Collaborate with the American Cancer Society, Color’s core partner, to increase the visibility and impact of the partnership
- Establish other marketing partnerships that extend Color’s brand to relevant audiences
Our Ideal Candidate Will Have:
- 15+ years of full-stack marketing and senior leadership experience, specifically in B2B marketing in the healthcare delivery and benefits space to employers and payers
- Experience personally developing and delivering brand and marketing strategies fully in-house in early-stage companies, and building successfully throughout the evolution to a later-stage company
- Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth in the healthcare benefits space
- Track record of effective demand generation that grows sales pipeline
- Highly analytical and able to create, measure, and improve on core marketing KPIs
- Proven success growing and mentoring high-impact, high-agency teams
- Agile leader who can effectively manage change in a fast-moving, evolving business
Qualities We Value:
- High agency: Relentless in making things happen; self-directed and personally takes ownership at any level of work. Sets a high bar for quality and rigor for themselves and the team
- Thrives in fast-paced environments: Excels in fast-moving, agile teams and organizations. Has demonstrated the ability to pivot as needed to support the organization and changes in product, strategy, or direction.
- Creative, flexible, analytical thinker: Is an exceptional thinker with the ability to shift quickly between high-level and detail-oriented thinking. Must be able to wrangle ambiguous, open-ended questions to the ground. Creative and generative.
- Proactive & intellectually curious: Independently capable of seeking information, solving complex interpersonal or operational problems, persuading and aligning resources, and delivering results. Open and receptive to feedback.
- Strong writer and editor: Creates strong content quickly and conveys product and brand concepts to buyers with clarity and a strong point of view, and without marketing or industry jargon.
- Low ego: Leaves ego at the door. People at Color thrive on making things happen and taking ownership, regardless of their position in the company or the problem at hand
- Team builder: Strives to develop self and others; demonstrates a high degree of self-awareness, fosters a non-hierarchical exchange of ideas, and evaluates ideas without regard to the status or role of the individuals who communicate them
- Simplifier: Adept at taking complex ideas and language and simplifying to explain them clearly to people with different backgrounds and experience levels.
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
Base Salary Range: The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color is an equal opportunity and affirmative action employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.