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Associate Marketing Director (Demand Generation)



Marketing & Communications, Sales & Business Development
Bangalore Urban, Karnataka, India
Posted on Thursday, May 11, 2023

*Job description: *

We are seeking a highly motivated and experienced Associate Director of Marketing to lead our Demand Generation efforts for a fast-growing SaaS company. This is a high-impact role where you will be the first hire in the marketing team, responsible for driving growth and revenue through various marketing channels. You will be responsible for coming up with both strategic and tactical plans to deliver growth.

Key Responsibilities:

  • Develop and execute a comprehensive demand generation strategy that includes product marketing, content-led growth, and paid marketing.
  • Collaborate closely with cross-functional teams including product, sales, and customer success to align marketing initiatives with business objectives.
  • Plan and manage multi-channel campaigns, including email, social media, webinars, and events, to drive lead generation and conversion.
  • Develop high-quality content that resonates with our target audience and fuels our content marketing engine.
  • Lead and mentor a team of marketing professionals as we grow, to ensure the successful execution of marketing campaigns and initiatives.
  • Be hands-on in executing marketing campaigns while managing team members and vendor relationships.
  • Come up with both strategic and tactical plans to deliver growth.
  • Measure and report on the performance of marketing campaigns, and use data-driven insights to optimize and improve our marketing efforts.
  • Be a part of the founding team and set the marketing tone of the company.


  • 5-7 years of total work experience in work experience, preferably in the SaaS industry.
  • At least 3 years of experience in a hands-on marketing role as an individual contributor.
  • Proven track record in driving demand generation and revenue growth through various marketing channels.
  • Strong leadership and people management skills, with experience managing and mentoring a team.
  • Excellent written and verbal communication skills, with the ability to create compelling content and present ideas effectively.
    • Demonstrated experience in developing and executing successful multi-channel marketing campaigns.
  • Strong analytical skills and experience in using data to drive decisions.
  • Ability to work in a fast-paced, dynamic environment with competing priorities.
  • Passion for technology and SaaS.

If you are looking for a challenging and rewarding opportunity to be a part of a fast-growing SaaS company and to set the marketing tone of the company, we encourage you to apply.