Director of Marketing Operations



Marketing & Communications, Operations
New York, NY, USA
Posted on Thursday, August 31, 2023

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.


  • The only U.S.-made infant formula to use organic, grass-fed whole milk
  • The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
  • The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
  • We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
    • Less spit up
    • Softer poops
    • Easier digestion
    • More efficient weight gain
    • Enhanced nutrient absorption
    • Longer stretches between nighttime feeds*

With >$250M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to:

  1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
  2. Flexible paid time off: plus 12+ company holidays, and your kid’s birthday off!
  3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
  4. Up to 6% 401(k) Match to help you plan for your future.
  5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

*based on data from infants at approximately 4 months of age

Roles & Responsibilities

Working within the Brand Team, and partnering cross-functionally, on projects big and small — establishing trust along the way.

You will…

  • Be the steward and source of truth for all cross-functional Commercial Team projects. You will traffic all initiatives from start to finish while keeping abreast and communicating upcoming milestones, project progress, deadlines and decisions.
    • Work closely with cross-functional stakeholders to provide regular updates on project progress, timeline changes, deadlines, and decisions. Seek approvals and resolve issues, where relevant, to ensure projects remain on track.
    • Own task management platform (Asana), manage all Gantts, and project workflows across the commercial department
  • Develop, implement, optimize, and own project management processes to boost efficiency, streamline workflows, and increase output across the commercial team.
    • Recommend, implement and hold the team accountable to standard operating procedures and RAPIDs/RACIs, where relevant
  • Manage the Commercial Team project pipeline, accommodating for both short- and long-term projects, from quarterly brand campaigns to weekly ad development or social posts (and everything in between!).
    • Lead prioritization, resource allocation, and timeline for creative team requests company-wide (including but not limited to Marketing, Performance, Medical, Packaging, and Retail).
  • Ensure prioritization and resource allocation is aligned to business needs and manage stakeholder expectations accordingly.
    • Advise the VP of Brand and the Creative Director on resource allocation (both talent and budgets) for all projects & team capacity.
  • You will organize and run discovery, kick-off meetings, standups, project retros, and other project meetings—ensuring requirements/learnings are captured, cross-functional visibility is provided, and recaps are shared.
  • Manage all incoming marketing/creative requests and marketing planning sessions to ensure briefs are oriented around business objectives and that final deliverables are in line with the original goal of the request.
  • Lead production (and/or manage production partners) for all activations, events, shoots, campaigns, and similar
  • Support the day-to-day management of the annual department budget as well as own individual project budgets for various campaigns, initiatives, and shoots—both big and small. Includes developing estimates, negotiating, tracking, and recapping project spend.
  • Own the marketing calendar and organize & store all key project materials and documentation.

This role is initially an Individual Contributor with the potential to transition into a marketing ops team lead with time.

Skills & Qualifications

  • Bachelors’ Degree Required
  • 6+ years as a PM in a marketing field, 2+ years managing marketing operations in a CPG/retail environment
  • Ability to manage multiple complex projects in a fast-paced environment
  • Demonstrated experience owning air-traffic control for all requests, managing resources across multiple marketing functions
  • Experience with Asana is preferred
  • Ability to interpret business needs and resource plan against the commercial roadmap assessing and pro-actively flagging risk
  • Superb communication skills and attention to detail, experience working with senior leaders
  • Experience working with multiple stakeholders - both internal and external (including agencies and media vendors)
  • Superb communication skills and attention to detail, experience working with senior leaders
  • Ability to work in a collaborative environment where teamwork is key, and can foster a fun working environment while keeping everyone on task
  • A full life outside of work!

The minimum annual salary for this position is $155,000 and the maximum is $180,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.