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Brief of the Role

We are looking for a Sr. Product Marketing Manager to join our Marketing team. In this role, you will own AgVend’s product marketing function: the foundation layer that feeds every growth loop in our marketing system. You will define what we bring to market, when, and why, based on product strategy, market signals, and commercial priorities. You will translate our platform, products, and AI capabilities into clear, compelling narratives that drive enterprise deals, accelerate partner adoption, and establish AgVend as the definitive authority on outcome-driven ag retail. You are accountable for the underlying strategy that guides what we say, to whom, and when across our full ag supply chain: retail partners, supplier relationships (Nexus), and growers. This role is the connective tissue between what Product builds and how the market experiences it. You will partner directly with the Product team to receive Strategic Product Playbooks as input and translate them into the messaging, naming, positioning, and proof assets that power every marketing loop and sales conversation. You will report to the Director of Marketing.

Your Background

You have experience in B2B product marketing, ideally in SaaS or enterprise software, and you understand how to build messaging that moves revenue — not just content that looks good. You know the difference between owning positioning and executing it, and you’ve done the former. Specifically, you must have:

• At least 7 years of experience in product marketing, with demonstrated ownership of messaging, positioning, or go-to-market strategy, not just asset execution

• Proven ability to translate complex, multi-product platforms into clear narratives tailored to distinct buyer personas

• Experience partnering cross-functionally with Product, Sales, and/or Customer Success to build sales enablement assets that get used in the field

• Experience owning product naming strategy and portfolio naming architecture across multiple products or product lines

• Strong written communication skills: you write with precision, and you can tell when a sentence is doing real work versus filling space

Qualities We Seek

Commercially minded
You understand that product marketing exists to move revenue. You think in terms of pipeline, deal stages, and sales cycles, not just deliverables.

Clear communicator
You can explain a technically complex product to any audience across the supply chain (retailers, suppliers, and growers) and you instinctively know each conversation requires a different frame.

Cross-functional
You build trust across Product, Sales, and Marketing. You know how to align people who have different priorities toward a shared outcome.

Evidence-driven
You’re not satisfied with messaging that sounds good. You want to know if it works, and you proactively find out.

Builder’s mindset
You’re comfortable in ambiguity, energized by building where nothing existed before, and you don’t wait for a perfect brief to start making progress.

Relationship-focused
You want to get close to real users (the co-op manager, the agronomist, the manufacturer VP) because that’s where the best messaging comes from.

Proactive
You anticipate what the business needs before you’re asked. You’re setting direction, not waiting to react to what’s already happened.

Curious
You don’t settle for the first answer. You want to truly understand the market, the customer, and the competitive environment before drawing conclusions.

What We Expect of You

We do what we say we will do.

Messaging & Positioning Architecture
Own the product messaging foundation that every campaign, pitch, and piece of content connects back to. You’ll build persona-specific positioning across our full buyer landscape (retail partners, suppliers, and growers) and a portfolio narrative that moves from features to outcomes.

Product Naming & Portfolio Architecture
Own the market-facing naming strategy for AgVend’s product portfolio. You will receive naming candidates from the Product team and pressure-test them with the market (prospects, partners, sales) to arrive at names that are clear, differentiated, and consistent across the portfolio. You own the naming architecture and how products relate to each other in the market’s mind.

Product Launch GTM
Own go-to-market execution for product and driver launches from positioning and launch comms to channel activation, and manage the full product lifecycle from there. As products grow and evolve, the messaging and assets around them need to be maintained and refreshed. A standing monthly sync with the Product team is the operating cadence that keeps it current.

Strategic Product Playbook Translation
Receive Strategic Product Playbooks from the Product team as they are completed and translate them into market-facing content, sales enablement assets, and loop-specific campaign inputs. These playbooks are your primary raw material and the bridge between what Product knows and what the market needs to hear.

Proof Story Pipeline
Build the system that turns partner outcomes and supplier results into durable proof assets: case studies, ROI frameworks, partner spotlights, and benchmark data. This includes closing the feedback loop.

Competitive Intelligence
Maintain a sharp, current competitive analysis library. Monitor the competitive landscape and translate signals into positioning language and battlecards. Sales Enablement is a key partner here; they’re closest to where competitive objections surface, and nothing goes to the field without alignment between Product Marketing and Sales Enablement.

Iconography & Visual Asset Strategy
Own the strategic direction for how AgVend’s products are visually represented externally: the external-facing asset library, brand-compliant iconography for the product portfolio, and presentation and collateral visuals. You work within AgVend’s brand standards and partner with the broader marketing team on execution.

Product Marketing Asset Library
Build and maintain a centralized product marketing asset library so that every team (i.e. Sales, Partner Success, Marketing) can find current, approved messaging, decks, proof stories, and visual assets without chasing you down.

Cross-Functional Leadership
Act as the connective tissue between the Product team and go-to-market execution. Product Marketing translates what Product builds into positioning and strategy; Sales Enablement translates that positioning into field execution; and Partner Success and Sales are where it all lands. This role owns the first link in that chain, ensuring that what leaves Product arrives at Sales Enablement in a form that’s clear, prioritized, and ready to activate.

Sales & Expansion Enablement
Partner with Sales Enablement to ensure product launches and platform updates translate into field-ready content. Product Marketing owns the positioning brief, audience definition, and messaging hierarchy. Sales Enablement takes that foundation and turns it into the decks, playbooks, and talk tracks the team actually uses in the room.

What You Can Expect of Us

We do what we say we will do.

People-first
We seek to maximize your personal growth and long-term career success during your time with AgVend and beyond. We value our employees’ lives and aspirations outside of the company.

Ownership and autonomy
You will have the power to realize opportunities, drive change, and delight customers.

Clear expectations
Performance goals are set quarterly and are rooted in our company values and objectives.

Competitive salary
We know money isn’t everything, but you will be properly compensated for your work.

Company ownership
You are fundamental to the success of AgVend, and thus, you will receive stock options from the company.

Travel
We strongly believe that there is no replacement for a firm handshake; there may be internal team or partner visits required a few times per year. We will compensate for all travel expenses.

Health insurance
We want you and your family happy and healthy, so we have industry-leading health coverage for all of our employees.

Ready for your next challenge?

Send us a note with your interests and background to careers@agvend.com and we will be in touch!